Men's Zone - BAR HOP
December 2004 Issue

Club Mwah! relives the glory days of the disco era
Text by Gerard S. dela Pena

Party Like It's 1979

"Mwah!" may just be another familiar SMS expression among the younger crowd. But soon, Mwah! may just be the word for "a different place for entertainment."

While some bars around the metro offer patrons the chance to relax and unqind in cozy interiors, Club Mwah! in Mandaluyong City has broken away from the flock and took the road once traveled. If others plainly have their cozy places and acoustic music to offer for laid-back unqinding, Club Mwah! has its disco-theater.

The place is unmistakably Las Vegas meets Studio 54. "We envision this to be a counterpart of a place at the elite district in New York where people dress up when they go to the bars," said Pocholo Malillin, the club's co-proprietor, referring to the famed New York bar of the '70s and '80s which attracted the A-list party crowd. Club Mwah! is also envisioned to be a place for a different kind of entertainment for the bar-going crowd in Manila, as well for tourists who are on the lookout for a different kind of entertainment.

The bar evokes glamour and prestige. The reception area welcomes guests with fluffy couches that give the guest the option of engaging in small talk, if they prefer not to be enmeshed with the loud music inside the main hall. Black, well-polished glass-mirror panels line the walls of the reception area, a recurring decor theme that can also be found in some portions of the bar.

The bar itself stays true to the theme of fabulous partying. It sports a wide colorfully lighted dance floor. But while the disco lights of the '70s blinked to a random pattern, this one moves to the beat of the music. There are, however, nods to the disco era with dance platform on either side of the dance floor, near the entrance of the bar, and two more on opposite walls where the bar's resident dancers (as well as some guests) can go and strut their stuff in front of a game audience. Adding to the party are bubbles, smoke and fog effects that couls descend on the partygoers anytime on the dance floor.

What really makes the party come alive at Club Mwah! are the lights. Hanging from the ceiling are big chandeliers and rows of mirror balls, amplifying the playful lights that blink in time with the music. Rope lights on the edges of the dance floor, laser lights, and high-powered pars and cyberlights complete the visual overload.

Up on the mezzanine are tqo open VIP areas overlooking the dance floor. Here, guests who want some privacy away from the crowd - a Quiet Room - can do so in a handsomely outfitted lounge. Yet while it filters out the noise, the private rooms offer a view of the party outside.

But to get the truly over-the-top Club Mwah! experience, you have to visit the bar when there's a show. To complete the Las Vegas-Studio 54 experience, Club Mwah! has a stage with curtains decorated with fiber-light strands that give an illusion of glowing stars whenever it is drawn closed, and a hydraulic lift that allows for over-the-top performances and dramatic entrances.

The shows comprise 30-minute dance sequences of performers in elaborate costumes, complete with sequin-and-feather head dresses of a real Las Vegas chorus line. The performers are trained by Dance Divas, the center and talent management company that Malillin and co-proprietor Chris Nicolas own together with the club. Dance Divas has made quite a mark in Japan and now brings to the Club Mwah! shows the same spectacle enjoyed by their audiences overseas.

Club Mwah! is open daily; Thursday and Friday nights are show nights, while Sunday to Wednesday nights are parties for the Japanese crowd. Consumable entrance fee is P500 if guests want to see the show, and P250 for partying after the show.

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Psychedelic Dance Floor
Groove yourself to the beat and dance all night long in the Club's Psychedelic dance floor. Multi-blinking lights bear rhythmically to the music energizing your senses and lifting your spirits. 
Fusion Design
At first glance, serious jetsetters would certainly agree that Club MWAH! is a cross between two iconic landmarks namely Studio 54 in New York and the opulent Caesar's Palace in Viva Las Vegas. 

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